How a high-volume orthopedic group replaced a $51K/month contact center with an AI-native patient access layer, lifting call-answer rate from 20% to 100% instantly.
Run-rate basis: +400 new-patient appointments/mo · $285 avg clinic revenue per appointment · 10% surgical conversion at $2,500 avg revenue per case · contact-center cost $51K → $10K/mo.
In June 2024, SMOC hired 18 receptionists at $68K total comp each, a $1.2M annual bet on staffing its way out of a phone problem.
Twelve months later, half had quit and only 20% of inbound calls were being answered. The remaining nine receptionists cost $51K/month and still couldn't keep up with patient demand.
ClinicFlow replaced the call-handling layer entirely. An AI voice agent, bidirectionally integrated with EMR Athena, picks up every call, performs subspecialty-aware triage, books directly into the surgeon's schedule, and escalates urgent issues to the on-call provider with a structured text summary.
| Metric | Before | After |
|---|---|---|
| Call-answer rate | 20% | 100% |
| Avg hold time | 8m 14s | 0s |
| Contact-center cost / mo | $51,000 | $10,000 |
| Subspecialty mis-routing | ~30% | < 4% |
| New-patient appts / mo | ~640 | 1,040+ |
The Call Library shows exactly what ClinicFlow does on every kind of call SMOC receives: after-hours urgent triage, new-patient scheduling, daytime overflow, and 9 more.
Run your own numbers with the missed-call calculator, or read the buyer's guide for orthopedic practices.
Call the number and talk to the same AI that's answering at SMOC right now.
